Retargeting Campaign Using Email List Generates 14x ROAS
Massive ROI from Meta Ads by retargeting high-intent users with email-based segmentation.
Project Overview
In Q4 2024, I executed a Meta Ads retargeting campaign targeting an email list of high-intent users for a DTC brand. The primary goal was to convert dormant subscribers and past website visitors into purchasers through personalized ad sequences.
Using Meta's custom audience capabilities, the campaign aligned messaging with segmented email behaviors, offering time-sensitive promotions and product reminders to re-engage warm leads.
The strategy focused on micro-budgets with tight frequency capping and optimized creative rotation to maintain engagement longevity, resulting in consistent purchase volume over a 60-day period through sequential retargeting and bid optimization.
Key Achievements
- Generated 533 purchases at just $11.35 cost per purchase
- Achieved a remarkable 14x ROAS from cold start
- Drove over $80,000 in revenue from approximately $6,000 in ad spend
- Maintained consistent purchase volume over a 60-day period via sequential retargeting
- Created retargeting ad sequences based on open rates, click data, and recent site visits
- Used micro-budgets with tight frequency capping for optimal performance
Technologies & Tools Used
Results
Project Gallery
Meta Ads Campaign Performance: 533 purchases at $11.35 CPP with 14x ROAS
Project Details
Client
DTC Brand (Undisclosed)
Timeline
Q4 2024
Role
Performance Marketing Strategist
Ready to improve your marketing performance?
Let's discuss how I can help you achieve similar results for your business.
© 2026 Arman Ali. All rights reserved.