Workflow Automation

Event Listing Automation – Breathe Media Network

Workflow automation to scale daily wellness event listings with ChatGPT and n8n.

Project Overview

To support Breathe Media Network's mission of surfacing the best wellness events in Atlanta and beyond, we automated the event listing process to publish hundreds of curated events daily.

Manual listing was unsustainable, so we designed an automation system powered by n8n, ChatGPT, and Google Sheets. The system transformed raw event data into SEO-optimized, reader-friendly listings — complete with metadata, schema, and structured CTAs — which were then published to WordPress using the Event Manager plugin's sheet-based importer.

Over 5,000 events were published in 1 year, driving the site from zero to 20,000 monthly visitors and creating a valuable lead funnel from organic search and newsletter traffic. Events from Eventbrite were automated via API; others were handled manually.

Key Achievements

Fully automated event listing workflow from Google Sheets → n8n → ChatGPT → WordPress
SEO-enhanced rewriting using ChatGPT to improve click-throughs and organic ranking
Dynamic schema generation, including event location, organizer, and call-to-action buttons
Successfully published over 5,000 events in 12 months
Traffic grew from 0 to 20,000 monthly users in under 18 months
Became a high-quality lead source from email and search

Technologies & Tools Used

n8nChatGPTGoogle SheetsEventbrite APIWordPressEvent Manager PluginExcel ScriptingMake.comScreaming FrogAhrefsGoogle Search Console

Challenges & Solutions

Challenge: Publishing 100+ events daily with rich metadata and minimal manual effort

Solution: Built a modular pipeline using n8n and ChatGPT to rewrite, tag, and prepare posts

Challenge: Structuring data for schema, organizer details, and CTA buttons

Solution: Used ChatGPT and formula-driven sheets to auto-generate these fields based on context

Challenge: Integrating with Event Manager plugin

Solution: Structured Google Sheet outputs to match plugin's importer format for seamless batch uploads

Challenge: Linking with Eventbrite without manual copy/paste

Solution: Integrated Eventbrite API into the pipeline for direct redirects and event attribution

Workflow Breakdown

1. New Row in Google Sheet

Manually entered or scraped from external event platforms
Contains basic info like Eventbrite URL or Event ID

2. n8n Trigger

Watches for new rows in the Google Sheet
Initiates the automation when a new entry appears

3. Eventbrite API Call

Fetches full event data (title, date, time, location, description, link) using Event ID or URL
Ensures data consistency and completeness

4. ChatGPT Processing

Rewrites the event description to be SEO-friendly and more engaging
Generates meta title, meta description, and JSON-LD schema
Enhances content quality and organic discoverability

5. Google Sheet Update

All processed data (content + metadata) is written back into a new tab or columns
This final structure matches the WordPress Event Manager plugin import format

6. WordPress Event Manager

Uses the plugin's Google Sheet importer or CSV uploader to publish events
Ensures events go live with proper location, organizer, CTA button, and SEO schema

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