Performance Marketing

Real Estate Lead Gen: Optimizing Google Ads for $39 CPA in DFW Market

Optimized Google Ads campaigns for real estate lead generation in the Dallas-Fort Worth market.

Project Overview

In April 2025, I managed multiple Google Ads campaigns focused on driving high-quality real estate leads in the Dallas-Fort Worth area. Through structured optimization, AI-driven adjustments, and precise audience segmentation, the campaigns delivered efficient conversions with cost control and data-backed scalability.

The strategy centered on refining weekday morning ad scheduling with a focus on the 8-9AM timeframe, when potential real estate clients were most active. By applying Google's AI optimization tools for bidding, location targeting, and device targeting, we were able to maximize campaign efficiency.

A key part of the approach involved pausing underperforming ad groups and reallocating spend to the highest-performing segments. Creative assets were specifically tailored for mobile users, which proved to be the dominant platform for both clicks and conversions in this market.

Key Achievements

Achieved 27 qualified leads at an average CPA of $38.93
Maintained a tight budget of $1.05K, generating 1.58K clicks
Top-performing campaign: $517 spend → 18 conversions
Mobile dominated: 77.1% of clicks, 66.7% of conversions
Highest CTR ad hit 12.6%
Refined weekday morning ad scheduling (8–9AM focus)
Applied Google's AI optimization for bidding/location/device targeting

Technologies & Tools Used

Google AdsConversion TrackingDemographic InsightsDevice ReportingSearch Ad OptimizationGoogle Ads AI RecommendationsPerformance MaxLocal Services AdsGoogle Analytics