Scaling a Viral E-commerce Trend to $200K in Under 14 Days
Massive revenue surge leveraging Labubu's global trend with lean ad spend and cross-platform targeting.
Project Overview
In July 2025, I led a rapid-scale e-commerce campaign for a trending collectible product — capitalizing on the viral Labubu wave. Starting from zero, the store went from launch to $35K in daily sales within 15 days, hitting $200K in revenue by August 4 with just $30K total ad spend.
The campaign strategy centered on aggressive, data-driven scaling across Meta, TikTok, and Pinterest Ads, using trend-driven UGC creatives to ride existing demand momentum. We targeted multiple countries and audience segments, constantly testing hooks and offers.
The success was built on rapid creative iteration and real-time optimization. By leveraging the viral nature of the Labubu trend and implementing urgency-driven messaging around stock scarcity, we were able to capture maximum demand during the peak of the trend cycle while maintaining profitability across all channels.
Key Achievements
- Grew from $0 to $200K in sales in under two weeks
- Scaled ad spend from $100/day to $2K/day on Meta while running parallel TikTok campaigns
- Achieved 6.6x blended ROAS with a $110 average order value
- Leveraged 'stock running out' urgency to boost conversion rates
- Used UGC-style video ads and unboxing content to tap into community hype
- Implemented Hyros tracking for high-accuracy attribution across channels
Technologies & Tools Used
Project Gallery
Shopify Analytics Dashboard: $198,518.93 in sales over 20 days with 1,714 orders
Cross-Platform Attribution: Facebook ($76K), Instagram ($40K), and TikTok ($23K) sales breakdown
Google Analytics Traffic Surge: 92,642 users with 79.9% from Paid Social during viral scaling
Performance Snapshot: 6.5K add-to-carts, 1.8K purchases, $198K revenue with Labubu products dominating
Project Details
Client
Viral Collectibles Store (Undisclosed)
Timeline
14 days (July - August 2025)
Role
Lead Performance Marketing Strategist
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