Arman Ali

Arman Ali

Growth Marketer | Media Buying Strategist | Tracking and Automation Expert

Dhaka, Bangladesh
Digital Marketing Manager
Growth Marketer
Media Buyer
AI Automation and Analytics

About Me

Growth marketer with 9+ years driving results for eCommerce, SaaS, and lifestyle brands. Expert in performance marketing, automation, and analytics using GA4, Klaviyo, Shopify, and more. Proven success with 10x revenue growth, 2000%+ traffic boosts, and churn reduction. Skilled in media buying, CRO, SEO, and team leadership. Open to remote roles focused on scalable, data-driven growth.

Professional Focus

Driving data-informed growth through full-funnel marketing strategies

Building scalable automation systems to optimize acquisition and retention

Translating analytics into actionable insights for performance and ROI

Languages

EnglishBillingual
BengaliNative
Available for new projects

Experience

Senior Growth Marketer, Remote

Sep 2022 - March 2025

Drove digital growth by launching a hyper-local wellness blog and executing SEO-first content strategies. Led marketing efforts across multiple channels to scale organic visibility and retention for client projects.

Key Achievements
  • Launched a community-driven wellness blog to fill local content gaps
  • Increased organic website traffic by 2000% using SEO, SEM, and content marketing
  • Reduced churn by 6% and improved customer lifetime value by 12% through marketing automation
  • Developed a content strategy featuring fitness studios, wellness events, and local expert interviews.
Technologies & Skills
WordPress
SEO
HubSpot
Google Ads
Meta Ads
Zapier
SEMrush
User Research
Looker Studio
Tableau

Growth Marketer, Remote

Oct 2021 - 2022

Led data-driven growth initiatives with a focus on event impact analysis, omnichannel funnel execution, and SEO blogging to scale traffic and visibility.

Key Achievements
  • Built a comprehensive marketing dashboard to measure event-driven performance and ROI
  • Integrated online and offline brand funnels, achieving 50% quarterly traffic growth
  • Drove a 10x year-over-year increase in organic traffic through strategic blogging
Technologies & Skills
Google Data Studio
Google Analytics
SEO
WordPress
Facebook Ads
Email Marketing
Klaviyo

Digital Marketing Manager

2017 - 2021

Directed cross-functional teams of developers and marketers to build and scale eCommerce operations, with a focus on platform migration, SEO integrity, and performance optimization.

Key Achievements
  • Established a new eCommerce business from scratch, overseeing both tech and marketing execution
  • Led the successful migration of a 2,000-product site from Ruby on Rails to Shopify without SEO loss
  • Maintained site performance and organic rankings throughout the migration process
Technologies & Skills
Shopify
Ruby on Rails
SEO
Google Analytics
PageSpeed Insights
Screaming Frog
Ahrefs
Wireframing
Clients & Projects

Content Marketing Executive

Feb 2016 – 2017

Led content-driven growth initiatives for a Korean plastic surgery brand, managing blog strategy, SEO, and digital engagement to drive leads and build authority.

Key Achievements
  • Spearheaded a team of writers to produce over 100 in-depth blogs in the plastic surgery niche, including procedures, before-after stories, and FAQs
  • Achieved 30,000+ monthly organic traffic through targeted SEO strategies, ranking on competitive surgery-related keywords
  • Generated hundreds of qualified leads weekly via blog-driven inbound traffic
  • Improved lead generation by optimizing social media and website engagement funnels
  • Implemented marketing automation and analytics workflows to improve conversion rates and retention
Technologies & Skills
Content Marketing
SEO
Google Analytics
WordPress
Marketing Automation
Social Media Management
On-page SEO
Keyword Research

Credentials

Professional Certifications

Google SkillShop logo
Google Ads Certification (Search, Display, Video, Shopping)

Google SkillShop2021

Meta logo
Meta (Facebook) Certified Digital Marketing Associate

Meta2022

CXL Institute logo
Growth Strategy

CXL Institute2020

Google SkillShop logo
Advanced Google Analytics

Google SkillShop2022

Kameleoon logo
Kameleoon's A/B Testing Certification

Kameleoon2020

Coursera logo
Google SEO Fundamentals

Coursera2018

Education

Cardiff Metropolitan University, UK
Bachelor's Degree, BA Hon's in Business

Cardiff Metropolitan University, UK2013-2016

ACCA
Diploma in Accounting

ACCA2012

Skills & Expertise

Performance MarketingMedia BuyingAttribution ModelingConversion OptimizationMarketing StrategyAnalytics-Driven GrowthCampaign ScalingTracking Infrastructure

Technical Skills

📊 Core Competencies

Data & Performance
Data Analytics
SEO
Conversion Rate Optimization
AB Testing
Growth & Media
Media Buying (FB, Google, TikTok, Pinterest)
Influencer Marketing
Content Strategy
Email Marketing
Omni-Channel Marketing
Marketing Ops
Marketing Automation
Project & Product Management

🛠️ Marketing Tools & Platforms

Analytics & Tracking
Google Analytics
Google Tag Manager
Google Search Console
Google MC
Matomo
Email & CRM
Mailchimp
Klaviyo
HubSpot
SEO & CRO
SEMrush
Ahrefs
Yoast SEO
Optimizely
Customer Support & Ops
ZenDesk
ClickFunnels
Design & Scheduling
Canva
Buffer
Hootsuite
Trello
Asana
CMS & eCommerce
WordPress
Shopify
Squarespace
Magento

🤖 Automation & AI Tools

Automation Platforms
Make.com
n8n
Zapier
Pipedream
Activepieces
Airtable Automations
AI & Scripting
OpenAI (ChatGPT API)
LangChain
Python (for scripting/automation)
Notion AI
AutoGPT
Integration & Dev Tools
Google Apps Script
Webhooks
v0.dev

🧠 Soft Skills

Analytical Skills
Team Management
Problem-Solving
Multitasking
Learning & Adaptability
Project Ownership

© 2025 Arman Ali. All rights reserved.

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